Reaching out to children in need has never been easier, you just have to reach into your pocket. But UNICEF needed to make it even easier to get more donations, so we helped them with a two step solution.



We also made a campaign with the line: Reach out to a child in need, to stress the ease of donating – and the immediate effect that donation has with UNICEF




Art directed by: Claus Collstrup, Karl Krarup & Henrik Tvilling