To demonstrate the long lasting quality of IKEA’s products, we created a series of cinemagraphs demonstrating their features. Over and over and over again.

Here are three of my favorites:

 

STÄM Pizza Cutter


 

VÄRDEFULL Meat Tenderizer


 

IKEA 365+ Vegetable Knife


 

Art directed by: Rasmus Gottliebsen

The female voice over? Myself.