This is a prototype project made with Simon Higby at DDB Copenhagen – only an idea for now, and is not (yet) endorsed by Lego or any other toy company. Who would like to see this become reality? We would.

So please give us a call if you own a bike shop. Or Lego.


Since we started, this little helmet has been around. From Mashable to The LAD Bible. My favorite, tho, is definitely Thai TV.


Prototype by MOEF

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