The Truthmark Initiative by  Canon puts photographers in front to tell the true story behind their pictures – and ensures that story stays attached to their pictures as they travel the world.

And just like the images Truthmark is traveling the world – it has passed by Contagious as Campaign of the Week and as Best Six on LBB as Interactive runner up. But hey, they could have chosen anything from the internet (and I’d like to think oot’s okay to follow Burger King).

Art Directors: Mads Nielsen & Carl Angelo